MileagePlus is the loyalty program from United Airlines. The United MileagePlus program offers rewards for members. Earn miles through travel shopping, dinning, almost everything you can think, every time they swipe the airline or partner credit card, the members receive certain amount of miles. And also, they can use those miles for travel, dining, shopping, or receive special benefits.
Earning Premier status is based on qualifying activity during the previous calendar year (January 1 – December 31). Once you qualify for a Premier status, the status is valid from the date when you qualified through the end of the following Program year.
There are 5 level or tiers of member, from General, to the most sophisticated depending on how much miles you have, earned and spent. There were 5 categories, with each one having different requirements, different rewards, different benefits, partners and so many combinations you wouldn’t believe. And every single level have their own rules, visual identity and significance. So the trouble multiplicated by 5. Also, to depending on the city, the time and the kind of activity you have, the messages were different. From “Hi (Your Name) Welcome” to an interactive 6 lines of text disclaimer! insane. But We make it work!
Qualification requirements for Premier members is complex and translating everything to a mobile app that makes sense. Oh boy…it was a huge challenge and a wonderful committed team of developers, researchers, business analyst, testers, and visual designers. It took months of work, from research, creating road-maps, analyzing pains and gains, points of touch. And the prototyping, more testing, re-designs and usability reviews to arrive to the final product.