Creating value through data
Creating a cost-efficient experience
Development, printing, and shipping more than a million Premiere Status Kits around the world were costly in resources and production. We needed to create not just a great experience that communicates that delivers the information, but also the value and experience that each tier deserves and also create opportunities for business.
A solution that brings value to the business and the users.
Understanding what’s more valuable for our customer
We started our journey-mapping initiative looking for existing, relevant data both qualitative (from past focus groups, customer-support logs, social media feedback) and quantitative (analytics, customer-satisfaction scores, etc.) to get a detailed understanding of our customer’s general attitudes and levels of satisfaction for specific interactions, and uncover missed opportunities and implementing new ideas.
