Implementing a global design strategy that understands travel distributors and corporate travel buyers is quite a challenge. Corporate travel managers and procurement departments implement purchase policies from flights, hotels, and car rentals, etc. Approx. 60% of United's revenue comes from this sector.

The creative needed to reflect the brand commitment, innovation, transparency, style, and high quality, and also deliver all sorts of information to support the decision-making process from booking information to benefits and rewards. A collaboration between artistry, technology and design that integrates user experience, with targeting capabilities,  and is also flexible, adaptable, modular design that supports real-time request, automation and on-demand delivery.  Also, cost-efficient in terms of ideation, creation, design and deployment.