Research & Case Study Highligths

Creating Value Through the Experience

How can we translate this level of complexity and information into a valuable experience? From concept to prototype, the challenge was huge. Our team’s commitment was incredible and the result was the right experience that generated an incredible amount of positive feedback and data. We collected all the necessary elements to begin our work, bringing real value from thenphysical to the digital experience.

Each Status (Premium, Silver, Gold, Platinum & Global Services) has its own dashboard, with exclusive colors, patterns, images, rules, messages, and so on. Even the time of day and location influence what the user sees. Both desktop & Mobile.

Qualitative Findings

Consolidating Feedback & Data: My focus was to understand the context, mapping our user’s journey, and unify feedback & requirements (from the company and the users), and then translate them into an action plan, from the creative to the technology, to create a valuable user experience and generate revenue opportunities. 

UI Comparison

UI Design Comparison: move the arrow to see before and after

Real-time visual information that provides value by answering vital strategic questions on their status, enabling users to easily make decisions.

Mobile UI

More than 200 different combinations of messages, alerts & events depending on the category.