Creating a Live Event Experience

Nike Training Lab is a motion control VR experience. Futbol fans were able to test the adrenaline and cinematic experience of making a goal and become a pro. Using a VR set and a motion control device, players prepared to kick a virtual soccer ball and were able to get stats, tips from a real-life soccer coach at the event, and experience immersive VR simulation technology used to train players around the globe, featuring real-world drills and challenges.

Discover how powerful you are and become a soccer hero

NIKE TRAINING LAB VR EXPERIENCE

A BRANDING EXPERIENCE THAT CONNECTS FUTBOL FANS & CLIENTS WITH PRODUCTS DIRECTLY, DELIVERING INTIMATE REAL-TIME CONNECTION WITH THE BRAND, INSPIRING BUSINESS FROM A DIFFERENT PERSPECTIVE.