Holiday Mobile Magic

Starbucks Creates Wonder, we moved the experience to mobile devices! One of my first projects with my brand new agency of 3 :) We literally went to Starbucks and present this idea, and they said yes. In a weekend, my business partner Ariel Chamson created de live mockup, I did the artwork...and that was it. Our first gig circa Oct. 2012 Next year our team went triple :)

Designing the Experience

Share the Joy, Win a Latte!

The concept is simple: share the joy of the holidays with friends and people you care and winning some cool rewards while you do it! Users could create a special personalized message using selected StarbucksĀ® holiday beverages and share it over your favorite social platform or email. Users can decorate the cup, add holiday cheers and win some cool products and complimentary seasonal products and also write a personalized card attached! From “I miss you” to “Sorry, here’s a virtual Cappuccino for you!”

The app became an instant success and the “Starbucks Share the Joy” (Comparte l Alegria) was everywhere! and it was 2012.

Create

Users selected from a variety of cute graphics, and drag & drop over the cup to create their unique designs.

Share

With just one click you could share it on your fav social media or by email, and add a personalized message. Remember that Instagram was just starting! so more FB and Twitter.

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