Born and raised in Argentina, I've built creative engines across LATAM, the U.S., and Europe. Reimagining the U.S.'s largest airline loyalty program into a $1.8B growth platform. Scaling iconic entertainment IPs at Cartoon Network. Giving a legendary fashion house digital-first cultural relevance — and pioneering AI-powered creative workflows before it was called AI.
Transforming coffee runs into loyalty for Starbucks. Positioning a city as a startup hub. Turning soccer fan pride into a movement with measurable business impact.
Every project is an engine — an opportunity to transform vision into results.
Beyond client work, I've spoken at universities, written about the future of creative work, mentored designers with AIGA, judged for the National Academy of Television Arts & Sciences, and contributed to industry publications.
P.S. I'm also a pastry chef, and I have a dog that takes me out for walks. And that's only half the story.