I believe in engines of creativity—turning ideas into systems and stories that inspire people, unite teams, and scale brands.
Born and raised in Argentina, I’ve built creative engines across LATAM, the U.S., and Europe: reimagining the U.S.’s largest airline loyalty program into a $1.8B growth platform, creating multichannel campaigns that shaped travel experiences, scaling iconic entertainment IPs at Cartoon Network, giving a legendary fashion house digital-first cultural relevance, pioneering AI-powered design in healthcare and retail before it was called AI, transforming coffee runs into loyalty for Starbucks, positioning my city as a startup hub, and turning soccer fan pride into a movement with measurable business impact.Every project is an engine — an opportunity to transform vision into results.
Beyond client work, I’ve spoken at universities, published on creative leadership, mentored designers with AIGA, judged for the National Academy of Television Arts & Sciences, and contributed to industry publications. P.S. I’m also a pastry chef, and I have a dog that takes me out for walks. And that’s only half the story.
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