Ben10: A Franchise Powerhouse
Ben 10 premiered on Cartoon Network on December 27, 2005, and quickly became one of the network’s most iconic and successful franchises. The series won three Emmy Awards and generated over $7.85 billion in global retail sales over its 13-year span. With a reach extending across TV, merchandise, live events, and international licensing, Ben 10 became the longest-running and most expansive IP in Cartoon Network’s history.
We began by building a foundational storytelling framework—treating Ben 10 not just as a kids’ show, but as an aspirational universe designed to grow with its audience. The visuals were crafted to evoke action, scale, and character-driven epicness—balancing vibrant, youth-friendly design with dynamic composition that appealed across age groups.
Building a Framework for a Lifetime
This modular, scalable system gave the franchise room to evolve—just like its protagonist—while keeping design at the center of brand trust, expansion, and audience loyalty. My focus was to translate the action-driven cartoon into character-based storytelling, individual voice, and youth empowerment, which appealed to kids and tweens alike. The opportunity wasn’t just to promote a show—it was in building a brand that could evolve into toys, games, apparel, and global experiences.
1. Strong Visual Storytelling
Epic storytelling imagery that embodied transformation, identity, and action.
2. Epic Branding
Total alignment of on-air presence and design cohesion across seasons, platforms and products.
3. Localization Strategy
Adapting assets by market, managing staggered rollout dates, and customizing messaging to resonate globally.
Building Global Consistency
Consistent brand application was critical to Ben 10’s worldwide success. I led the development of detailed licensing guidelines, tone-of-voice documentation, and creative toolkits that enabled regional teams to maintain consistency while allowing for localization.This structure empowered cross-functional partners to scale quickly—ensuring every Ben 10 touchpoint felt unified and instantly recognizable around the world.
This structure empowered cross-functional partners to scale quickly—ensuring every Ben 10 touchpoint felt unified and instantly recognizable around the world.
Original Ben10 Press ReleaseThe Packaging Resembles a Cereal Box, containing trading cards and the first three episodes of the show, appealing to the kid inside of us who enjoys breakfast on Saturday mornings, watching cartoons.
