Creating a Monster Logo

This was not my first Nickelodeon show logo, but certainly, it was a monster challenge! We created many versions, responding to the requirements of the show creators, the network, the show-runners, and everyone at marketing. But that’s the way…and as a designer, we love the process all the way. This new show “Bunsen Is a Beast” centers around Bunsen, the first beast to attend Muckledunk Middle School. Mikey Munroe, his human friend, helps him navigate through school, as he feels the pressure to prove that monsters can coexist peacefully without eating and harming others.
This is the final version that ended up on the show intro…

A previous version with the tentacles and bat wings.

Another cool concept with the tentacles and monsters parts coming out from the type.

Some other concepts