Jazmin Chebar Digital: more than shopping, It's an empowerment experience.

Many designers make clothes, but we create experiences. We moved beyond the traditional retail of showcasing clothes or accessories. Our focus was to create a strong brand voice and connect with our consumers. We created a unique language and a digital environment, a portal to access our brand universe wherever you are. From our showroom to a coffee shop, anywhere. The discovery, the desire, the fun, the colors and textures that create an authentic experience. It’s not just shopping, it’s empowerment, authenticity, and pure attitude.

We liberated the runways and expanded the experience...

The experience feels more like a relationship than a transaction. Stories are the heart of social media and the most engaging way to bring our content into social platforms directly from content created in-store in real-time. Fashion has done this since the beginning, we just liberated the runways. We built elements and tools to create shoppable videos that showcase favorite items based on research, social media trends, and analytics showcasing product stories in a new and engaging way, inspiring users into brand influencers.

Users spent hours browsing and connecting with their own stories through our brand, mixing and matching, looking at the suggestions, crating their favorite looks. This experience reflects all the DNA of the Argentine designer, with maximalist prints, unique and durable design pieces, the latest technology for fabric development, and sophisticated fun. More connection, less transaction.

Analytics and smart algorythms to create the perfect experience


Historically, fashion stores relied on footfall, color trends, styles forecast, etc. Today we use real-time algorithms and  A.I. to train the neural network to understand style preferences, colors, and textures. After that, the algorithm creates content based on users’ styles preferences, applying image recognition to social media panels identifying shapes, prints, colors and attributes to fabrics. We created a seamless brand experience in every channel with a fully integrated digital commerce offering creating visibility and multiple opportunities to engage with the brand and its unique designs. Considering the new habits of our new millennial base, that prefers to shop online than go to the store.

Beyond the store

The digital experience allows the brand to move beyond the stores, reaching consumers from Argentina, Chile, Spain, and the USA. where clients can buy their favorite looks without losing the immersive experience.

Digital Expansion

Jazmin Chebar has 16 exclusive local stores located in cities of Buenos Aires, Mar del Plata, Córdoba, Mendoza, Neuquén and Rosario, and in Chile, Lima, Montevideo, and Asunción. With this digital store and e-commerce platform, the brand expanded its growing international presence to the United States.

Scalable, adaptable and seamless 360 experience.

The digital transformation started back in 2012 with the website. At the time, the business needed a boost beyond the local market. After almost a decade, with more than 30 updates, add-ons, and companion apps, the success has been overwhelming. And also we created individual modules that can be easily scaled, localized and adapted to the licensees according to their own market. A seamless brand where ever you are, from Buenos Aires to Shangai.

A local brand with global expansion and the largest digital brand universe in Latin America