PRINT & DESIGN
Award-winning Media & Sales Kits from CN
I know I know…now is all gone digital 🙂 But there was a time when we used to mail by courier, to every corner of the world printed materials called Media-Kits. These materials were catalogs, brochures, premiums, and one-mailers -all across the globe- to VIP clients, celebrities, top executives, and my mom. These were expensive, highly creative, and heavy on information. We started pre-production sometimes a year in advance. it was a big deal.
PRINT & DESIGN
Award-winning Media & Sales Kits from CN
I know I know…now is all gone digital 🙂 But there was a time when we used to mail by courier, to every corner of the world printed materials called Media-Kits. These materials were catalogs, brochures, premiums, and one-mailers -all across the globe- to VIP clients, celebrities, top executives, and my mom. These were expensive, highly creative, and heavy on information. We started pre-production sometimes a year in advance. it was a big deal.
Concept, design, testing the right materials and then creating the artwork, doing the mock-ups, going to the printer to check the colors, and localizing every version -fun when your brand is in every single market of the world- Might be a bygone era now, but the values and the need for design innovation are as fundamental than ever. The challenge is how to recreate the same experience you have when you open a toy at Christmas but using digital tools. Challenging, yes. impossible… not.
