Step In. Power Up. Play Like a Pro.
Nike Training Lab was a motion-controlled VR experience designed to put fútbol fans right into the heart of the game. Participants stepped into a high-adrenaline, cinematic simulation where they could test their skills and feel the thrill of scoring a goal like a pro.
Dream big.
kick harder
Train Like a Pro. Rise Like a Hero.
Using a VR headset and motion control device, players were guided through realistic drills and challenges inspired by the same immersive technology used to train elite athletes around the world. The experience included personalized stats, real-time feedback, and coaching tips from professional soccer trainers on-site—blending physical motion, virtual precision, and the energy of global football culture.
