A New Identity for Fondation Louis Vuitton
The ProjectThe Fondation Louis Vuitton approached me to collaborate, evolve their logo to distinguish the institution from the iconic Louis Vuitton fashion house, while reflecting its growing focus on technology, youth culture, and educational programming. The solution had to speak to both art and innovation—balancing legacy with modernity.
Custom pixel-inspired letterforms subtly embed the LV monogram—creating a logo that feels both futuristic and familiar. A minimal color palette and sharp typography reinforce a sense of digital clarity, while modular pixel patterns echo across event visuals and product lines, forming a flexible identity system built for discovery.
Blending Legacy and Digital Culture for a New Generation
This refreshed identity was built to reflect a shift in the Fondation’s programming—moving beyond traditional art exhibitions to embrace immersive, youth-driven experiences. As the Fondation launched FLV LAB (an AR-powered educational game series), VR Architecture Tours, and Late Hours events mixing music, culture, and cocktails, the brand needed to feel accessible, contemporary, and tech-forward without losing its cultural gravitas. The custom pixel-based system offered just that: a flexible visual language able to span everything from guided VR headsets to social content and product drops.
Anchored by the Young Pass—a mobile-first membership card for Gen Z—the identity became a bridge between artistic legacy and digital experimentation, shaping a new era of cultural engagement.
FLV LAB
An educational collaboration with the Lycée Jacques Prévert featuring augmented-reality live games.
Designed to ignite curiosity and digital creativity through immersive storytelling and student-led game design.
VR EXPERIENCE
Interactive guided tours exploring Frank Gehry’s designs using VR headsets. Reinventing architectural appreciation with a tech-first lens—bringing the Fondation’s design narrative to life. Tour is done in 5 languages.
YOUNG PASS
A mobile-first membership experience for Gen Z audiences. A digital-native access card redefining cultural membership with perks, invitations to all exhibits, personalization…and even free shuttle from the Arc de Triomphe.
Grounded in pixel art aesthetics—a subtle nod to the digital and VR-driven direction the Fondation was embracing. Each letter form subtly incorporates elements from the original LV monogram, reinterpreted through a deconstructed, almost invisible pixel grid. This allowed the brand to maintain heritage while shifting perception.
Selected product applications
