Ben 10 evolved into a worldwide franchise with deep fan engagement and cross-generational reach—captivating kids, young adults, and even millennials who grew up with its characters and stories. It became a benchmark for brand storytelling and character licensing, spawning three live-action box office hits, over ten TV/DVD movies, and two international live audience game shows—Ben 10 Challenge (UK) and Desafío Ben 10 (Mexico). The franchise expanded into live arena shows and countless street activations across the globe, becoming a genre-defining brand that reshaped the way audiences engage with character IP. From apparel and action figures to the iconic Omnitrix and the unforgettable GT cruiser, Ben 10 merchandise filled shelves—and imaginations—around the world, firmly establishing the franchise as a cross-platform, cross-generational entertainment powerhouse.
For a global franchise like Ben 10, consistent brand application across every touchpoint—on-air, online, on-pack, and on the ground—was essential to its worldwide success. It wasn’t just about visuals; it was about delivering a unified brand experience that fostered trust, built instant recognition, and empowered internal teams across regions to execute with clarity and consistency. Through meticulous brand governance—including licensing guidelines, visual systems, tone-of-voice standards, and creative toolkits—we ensured that no matter the country, channel, or platform, Ben 10 looked, felt, and spoke with the same core identity. That consistency played a major role in transforming the franchise into a global icon with enduring cross-generational appeal.
To generate maximum exposure, we developed a series of immersive, large-scale launch events in key markets. These experiences felt more like Broadway productions than brand activations: full-stage environments with 3D-mapped battle sequences, remote-controlled character sculptures with articulated arm movements, synchronized lighting effects, and even drones programmed to activate at key storytelling beats. The floors were printed with anamorphic 3D illusions to simulate unstable, alien terrain—creating a mind-blowing experience that delighted kids and adults alike.