Cartoon Network / Lucasfilm
Senior Art Director
A creative assembly of over 400 people—from concept to delivery—was meticulously planned and coordinated. We developed detailed processes and protocols across disciplines, ensuring every team member knew what, when, and how their tasks needed to be executed and delivered. The operation required months of pre-production to align human talent, hardware, and software, with clearly defined milestones and timeframes.
To manage complexity, we built in buffers for the “unknown” and forecasted micro-delays across multiple scenarios—avoiding domino-effect setbacks. We also collaborated closely with marketing and finance, aligning on concepts early so they could project estimated ROI before production began.
But it doesn’t stop there. These designs evolve into products, content, and key art that live across streaming platforms, global campaigns, and interactive media. The design you hold in your hands today isn’t static—it’s a living entity that will grow, shift, and manifest across time and mediums. You have to approach it like a kid—with wonder—and like a time traveler, able to see beyond the now into what it could become.
I also collaborated with them on projects focused on game production—working closely with character designers on clothing, texturing, and fabric detailing. As a creative, I thrive on worldbuilding: imagining everything from a character’s backstory to the spaceship they travel in, then translating those ideas into sketches, stories, and visual assets.