Company

Cartoon Network / Lucasfilm

Role

Supervising Art Director


Project Scope
A global production across three continents, this high-stakes project demanded parallel creative streams and seamless coordination with stakeholders from Lucasfilm, Cartoon Network Studios, and Rough Draft Studios. From Skywalker Sound in Marin County to Burbank, Atlanta, Van Nuys, and Seoul, the collaboration spanned time zones, formats, and creative disciplines—bringing together iconic voices and animation powerhouses under one unified vision.
Creative Tasks
As part of the Star Wars franchise, CloneWars Miniseries was the first experiment from LucasFilm that spanned several games and other series like Star Wars: Clone Wars, the animated series, and Star Wars: Rebels and The Mandalorian, currently under Disney’s Lucasfilm umbrella. My focus was to oversee the design team. We worked on storyboarding, concept art, character design, background design, 2D, and 3D, layout, working with the talented team at Lucasfilm.

A creative assembly of over 400 people — from concept to delivery — was meticulously planned and coordinated. We developed detailed processes and protocols across disciplines, ensuring every team member knew what, when, and how their tasks needed to be executed and delivered. The operation required months of pre-production to align human talent, creative direction, and production efforts with clearly defined milestones and timeframes.To manage complexity, we built in buffers for the “unknown” and forecasted micro-delays across multiple scenarios—avoiding domino-effect setbacks. We also collaborated closely with marketing and finance, aligning on concepts early so they could project estimated ROI before production began.

These designs evolve into products, content, and key art that live across streaming platforms, global campaigns, and interactive media. The work we created isn’t static—it’s a living entity that grows, shifts, and manifests across platforms and media, becoming part of people’s lives. Each piece demands an approach rooted in curiosity and vision—seeing not just what it is now, but what it has the potential to become.

Worldbuilding Through Craft and Collaboration

We developed an incredible visual production, partnering with character designers, writers, animators, and senior stakeholders to shape both the visual narrative and the processes to achieve it. My approach to worldbuilding blends design, storytelling, and multidisciplinary teamwork—developing everything from characters to the environments that define their universe. Working closely with the team, these ideas evolved into sketches, stories, and visual assets that brought the world to life.

A Sample of Production Pencil Sketches (More than 300 key frames per episode)

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