Lingoda™ Landing Page Redesign
Designing Experiences That Convert
Challenge
Lingoda’s Language Sprint landing page was underperforming, with low conversions and engagement. A time-efficient A/B testing solution and seamless brand alignment across email and content were required.
Approach
Conducted a brand, design, and data audit and partnered with the UX team to redefine the visual and narrative framework, from storytelling through checkout. Elevated the value proposition by sharpening benefits, creativity, language, and imagery, while aligning design systems with analytics and performance goals.
Result
Achieved a double-digit lift in conversion and stronger engagement, delivering a more cohesive brand experience across digital touchpoints.
Role
UX Design / Senior Art Director
Redesign in Action
From static and flat to dynamic and engaging, the new header uses storytelling, visuals, and design elements that jump off the page to capture the audience’s attention.
The Four Drivers of Impact
Understanding Needs
Bring Value to Life
Make things simple
Built a relationship
- Anchored in student goals
- Backed by data and feedback
- Matched student needs with solutions
- Turned benefits into life wins
- Expanded social and cultural opportunities
- Fueled career growth
- Reduced friction and overload
- Clear hierarchy and navigation
- Created a natural flow
- Real Stories & social proof
- Reinforced with follow-ups
- Support beyond sign-up
The Lingoda Promise
Fluency
Dive in the culture, be an insider, get the vibe.
Freedom
Make your own schedule and maximize your time.
Immersion
Accelerate the learning process. Speak like a Local.
Purpose
Pursue your passions, opportunities, and ideas.
More Than a Landing PageA Relationship-Building Experience
Design that makes usersand business units really happy
Lingoda Enterprise Rebrand:From Language Training to Business Transformation
Creative Approach
Treated communication as a core business tool—positioning Lingoda Enterprise as a driver of performance, global expansion, and team alignment. Multiplied workforce impact through stronger communication, accelerating career pathways, and unlocking new international business opportunities. Created a brand that meets the needs of corporations in a global market—delivering solutions with localized impact.
Outcome
From language training to business transformation: positioned Lingoda Enterprise as a strategic growth partner for global corporations. The rebrand empowered companies to connect international teams, upskill multicultural workforces, and strengthen collaboration across borders—driving both career development and business performance at scale.
Social Media Examples
