Lingoda Language Sprint landing page was underperforming and needed improvement. Conversions and engagement needed a critical improvement and a time-efficient A/B testing solution. It also needed a seamless brand alignment in email marketing and content.

After a creative, material design and data audit, my focus was on redefining strategic visual elements. From storytelling through checkout, the key was to visually elevate the value proposition, benefits, creativity, words, and key images to anchor the client journey. My goal was to align visual communication, design systems, analytics, and targets to deliver a higher impact on conversion performance.