High-performance branding: a unique user experience that drives conversions.

Lingoda's Landing Page Re-design

Users’ needs are the canvas to the design process. A brand is as important as what users can achieve with it. Design is important but is a support process. My vision is to connect the brand with our users’ objectives and aspirations. Support them to achieve those goals and the impact in their lives, bringing out the best. 

Design focusing on the users

To deliver conversions and significant growth, my focus was to understand users and their needs and incorporate research and results into the experience and design o bring maximum results to both students and teachers and create a solid brand experience.

Focus on users’ needs

Understand their needs and goals is the key to create the right visual storytelling. Design, copy, icons, and social proof should tackle users’ needs and objectives.

How can we help users?

More than the features, users are interested in what the product can do for them. A social media audit, research, journeys, and pain points will give us the challenges that students and teachers experience and how can we help them.

How to simplify tasks for users?

Reducing users’ learning curve, makes them feel more powerful and effective, and, crucially for business. we needed to simplify navigation and minimize the cognitive load. Shorter and focused copy, visible CTA, we created a progressive visual structure to guide users to complete their goals.

Design as a two-way conversation

Be relevant, clear, and engaging to your target audience. Trustworthiness, social proof, and an engaging hero image that connects with the users persuade and move them to generate conversions.

What's next

User-based storytelling

The rotating sliders tackle directly our user’s needs and aspirations: key images and copy tell our audience that we truly understand them right from the beginning. I think of this as the start of a conversation with someone that knows me.

The new design focused more on benefits, social proof & trust, and the impact on our user's lives.

We created different hero headers to check results and perform multiple tests to improve performance, learn about our visitors and discover the right connection with our audience.


User Mindset Keywords


Flexibility helps you study better and don’t feel burnt out from sitting in a 2 hrs class.


Fluency helps you move with ease. Dive in the culture, be an insider, get the vibe.


Accelerate the learning process. Speak like a Local, understand the cultural expressions.


Make your own schedule depending on your habits, adapting your class hours to your social life, family, etc.


Freedom to pursue your passions, encourage innovative ideas.


A flex schedule allows you to adjust your work schedule without taking time off or take advantage of your productive hours.

Updated hero comparison

Social media components