Design Guidelines

Design Guidelines to support assets management on a global scale.

Consistency and DAM processes are the key to brand development. In order to create a seamless experience, I created a reference style guide to help developers, teams, vendors, and partners across the globe the basic design principles and visual styles to work on the countless systems involved in this project, besides keeping the experience in check, also improved efficiency, collaboration and delivery of assets needed to create groundbreaking, award-winning, and high-performance campaigns.

Pipeline Processes & Production Guidelines are as important as Great Design.

Delivering exceptional designs and process scalability is one of the keys to a high-performance campaign. Especially when working with teams all over the world, in 5 or more languages. It might not be as glamorous as designing a billboard or a product, but without this, there’s no success.

I’m a champion for pipeline process, style, brand assurance, and great design production.

Growing business

Loyalty programs are huge, convoluted, tricky and users/members normally get lost. The research showed how members were frustrated with such an amount of information and could not connect with it. Understanding what possibilities and benefits they have is an important and implicit part of growing the business and keep members engaged through interaction with united products and partners, both in a digital and non-digital realm.

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Accelerate the learning curve

Content visualization needs to be dynamic, easy and help our clients achieve their goals in a heartbeat. From simple everyday purchases to booking a flight or a dinner reservation. The key to memorable and unique experiences is to make them simple, personalized, and relevant to the customer journey.

A World of Possibilities

Benefits are available through the Luxury Hotel & Resort Collection using your Chase United card. the world’s finest hotels, resorts and spas as a destination. Complimentary guest privileges, including daily breakfast for two, Wi-Fi, and a special benefit unique to each property, such as a dining or spa credit. Other perks available at select locations include a room upgrade, early check-in, and late check-out when available. Start planning your next getaway

Creating business with stories

MileagePlus is your ticket to the world, with the most ways to earn and use miles and the most award destinations of any U.S. airline loyalty program. Earning miles is using them for the things you love. Whether it’s for your next getaway or your own backyard, you get to decide where your miles will take you.