Project

United Journey™ App

Role

Senior Art Director


Data-driven designthat drives connections

With more than 1.7 million flights in 2018 and a reported full-year net income of $2.1 billion, United set to upgrade its digital business operations with the most dynamic reporting suite and dashboard in the market, that delivers real-time knowledge to its customers, so they know exactly their miles status at all times.

My concept was to create a dynamic and scalable design solution, beyond the communication or transaction, supporting our customers and empowering them with vital data throughout their journey with United.  Combining state-of-the-art technology and interactive design we generated engagement, business, and partner opportunities.

Elevating the experiencebeyond the transaction

Empowering customersWith real-time data

The design focus on simplicity and accessibility to provide corporate travel managers with easy access to updated news, operational waivers and self-service tools. At- a-glance interactive reports measure your contract performance and help you monitor details of spending, including ancillary revenue. From spent miles to available corporate perks and rewards.

Creating Enterprise Value with Data Storytelling

A platform powered by technology and data that bring visual information, lifestyle balance and rewards services together in one place for our customers and also tapping into new business verticals. The key is always to bring real value to the experience. 

Connecting partners, scaling vision, and transforming creative operations into brand results.

Leading design and creative for this project meant orchestrating across disciplines—from concept to deployment. I balanced artistic vision with strategic alignment, managing cross-functional teams, resources, and timelines across design, content, production, and delivery. I led weeks of coordination with internal creative, design, and IT stakeholders, followed by direct collaboration with United Airlines’ marketing leadership—negotiating scope, features, and budget. From integration to testing and launch, I oversaw the full development lifecycle—while also delivering pixel-perfect design execution at every stage.


8

Designers

4

Engineering Team

3

Global PMs

5

Month Sprints

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